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Small changes,
big impact.
OLUV - Our Story
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One mission: to offer a very select range of affordable, sustainable alternatives to current leading brands, products that we have imagined, developed and tested, and ones that consumers would genuinely choose, irrespective of the sustainability factor.
OLUV, is a natural, non manufactured cat litter. OLUV is our flagship product.
We know that everything must go somewhere and that includes waste cat litter. An estimated 2 million tons of litter ends-up in landfill every year. Clay litter is not biodegradable and may remain in landfill forever. 84% of British cat-parents admitted they were unaware of how much cat litter goes to our rubbish dumps.
Our mission is to reduce the amount of non bio-degradable cat litter destined for landfill.
"There is no such thing as ‘away’ when we throw anything away it must go somewhere”
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Annie Leonard
Isn't it time you filled your tray with feel good?
Let's communicate
Contact our team about OLUV litter - we'd love to hear from you.